9 Years

Building Real Businesses In Singapore.
This is where I'm building the personal brand to match.

Building Real Businesses In Singapore.
This is where I'm building the
personal brand to match.

I’m Max. I run 4 companies. Now I’m turning years of operations into a personal brand.

What I’m Running Right Now

4 businesses. Across Singapore and Malaysia. Built with my own team. Running today.



A done-for-you personal branding studio for founders. Studios in Singapore and KL. Formed in 2026 when I merged two of my earlier companies, Hivelux and Astrix Visual, into a single operation focused on personal branding.



Bee Movers

The logistics company I started with my grandfather's van in 2019. Now running across Singapore with our own fleet and warehouses. Run day-to-day by a co-founder I promoted from inside.



A cleaning company I launched in 2024 with a co-founder.
Serving clients across Singapore.



Le Lume

An interior design and renovation company in Cheras, KL.
Registered as a Sdn Bhd in early 2026.

Previously built:

An F&B stall (2017 to 2020, I shut it down before COVID collapsed the industry). Hivelux, my marketing agency from 2024. Astrix Visual, my animation studio from 2025. Both merged into Authox in 2026.

build your own brand now

How I got here

I was 15. Working as a server at a wedding banquet, $8 an hour.

While I was running food back and forth, I started doing the math in my head.

One hour, $8. Two hours, $16.

For $16 I could get a movie ticket, popcorn, and a drink, with a dollar left over. And that's when it hit me. I was trading my whole life now,
just so I could afford a few hours of leisure later. That night I went home and couldn't stop thinking about it. So I made up my mind. I wasn't going to spend my life trading hours for money. I had to build something of my own.

Six years of trying everything. Dropshipping. Blogging. Affiliate sales.

I scraped together $1,000 for an e-commerce store. All of it failed. But every failure taught me something a classroom couldn't.
At 21, I opened my first F&B stall while serving National Service. Funded it with commission money I'd saved from sales. That was the start.9 years later, I've built 4 companies. Closed 1. Merged 2 more.
I know how to run real operations. I know how to build teams. I know what it takes to grow something that survives without you in it.

But here's what I also know.
You can run a great business and still be invisible online. I spent nine years proving that. Trust is moving from companies to personal brands, and most founders aren't paying attention.
Now I am. And Maxzn is where I'm building it in public.

If you're running something real and you're tired of being invisible online, this is for you.

What I've been thinking about lately.

Maxzn videos

see all videos

Coming Soon

build your own brand now

Timeline




2017

Age 21

Started my first business during National Service.

F&B stall in Singapore. Egglets, soft serve, milk tea.
Funded with commission money I'd saved from sales work.

Hired my first full-time staff after 6 months in.


2019

Age 23

The stall was running on its own under my team.

I was already scouting for a 2nd outlet when I started testing logistics on the side with my grandfather's van.

Just me. Driving. Loading. Selling.


2020

Age 24

Singapore got its first COVID case. 

I’d been watching events unfold in other countries. The next day, I shut the stall down. Went full-time on logistics under Bee Movers.

Bought my first truck by the end of the year.


2021

Age 25

Demand was coming in faster than I could handle.

so I expanded the fleet to take on more jobs and built the space and structure needed to manage operations properly.

Moved into our own first warehouse.


2022-2023

Age 26-27

More trucks. More capacity. Bigger team.

3 years of working from morning to midnight.
The business couldn’t run without me. I built a management layer to take over daily operations.

Gradually stepped out of the day-to-day.


2024

Age 28

Launched Hybee & Hivelux.

Hybee, a cleaning company with a co-founder.
I also launched Hivelux, a marketing agency, with a small founding team.

Starting with early clients and building as we grew.


2025

Age 29

Launched Astrix Visual.

An animation studio running alongside Hivelux. Promoted one of my early Bee Movers team members to co-founder

so I could step out of logistics day-to-day.


2026

Age 30

I merged Hivelux and Astrix Visual into Authox, 

Focused entirely on personal branding for founders as trust shifted from companies to individuals. Then I launched Maxzn. If I was advising founders to build a personal brand, I had to build mine too.

Join Maxzn Build.

Maxzn Build is a free community for founders who are building real businesses and are tired of being invisible online.

Maxzn Build is a free community for founders who are building real businesses and are tired of being invisible online.

Inside, you get:

  • My full video library, organised by topic so you can follow it
  • Monthly live calls with me where I break down what I'm working on and take your questions
  • A feed where founders share what they're shipping, get feedback, and find each other
  • Early access to Maxzn Academy when it launches later this year

It's free. No upsell at the door.

Coming Soon

I send a short email when I publish something new.

No marketing sequences. Just the videos and the essays, when they drop.

Subscribe now

CONTACTS

contact@maxzn.io

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Maxzn The personal brand of Max Lee.
Singapore-based operator building across logistics, cleaning, interiors, and personal branding.

Official maxzn channel

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I also run Authox,
a done-for-you personal branding studio for founders.

Go to Authox